Page Ranking

Doc Stone July 5, 2011 8 Comments

What is Page Ranking anyway?

Google defines page rank as “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”  

Okay, so by that definition, you can up your page rank at Google by having lots of links from other sites to your site.  Okay.  We’ve all heard that before.  The more links to your sites from other sites, the higher your site PageRank will be.  So how important is it? There’s lots of opinions on this. 

Just get this concept in your head though. PageRank and SEO or search engine optimization have very little in common.  Your PageRank might be high but you might not even get listed in Google anywhere in the top 1000 in a regular keyword search.   Both will bring in traffic, both should be done as much as possible, both are very important.  The factors that bring your page rank up higher may very well even bring you more traffic than SEO alone.

Both Page Ranking as defined above and proper SEO to your site are both extremely important.  Since this question is primarily about page rank, here are 2 important reasons to attend to your page rank as well as any SEO work to your site.    The first thing is perception, a lot of sites post their page ranking on their website as a vote of confidence that their site is a popular website and should be bookmarked.  If your site ranks high, it could well convince someone your website is worth investigating more.  But…. the second and most important thing is this.: bottom line, you WILL be listed in more places on the search engines.  In fact, some “back link” type sites, (see other articles about back links on this site) will get you listed on Google under keywords they advertise within 24 hours.  This is a reciprocal link.  A reciprocal link is usually known as a back link, but these count in your page rank.  A non-reciprocal link means someone links to you, you don’t link to them.   That’s another subject but important to understand how it affects page ranking.  How do you get someone to link to you without you linking to them?  Read on … 

So the most imprtant thing to realize about a good page rank is not that “great, I have a good page rank”, it’s that a lot of other websites link to your website.  The more, the better.  Can you overdo it?  No, not that I’m aware of.  Will it bring in more traffic?  Absolutely.  Of course.  Every bit of traffic that the site that links to you brings in is potential traffic to you. 

So we come to the subject of reciprocal and non-reciprocal links.  In the internet marketing world, what’s a typical reciprocal link look like?  I call that a JV or a joint venture.  You link me, I’ll link you.  We’ll both actively market each other’s websites.  This may even go so far as to be a “strategic alliance”, several sites banding together to help each other.  Obviously, there may be many reciprocal links between the sites involved.  Other type of reciprocal links are with the many websites offering to advertise your site in their listings if you put a link on your site.  True back links.

How about non-reciprocal?  In the internet marketing world, this is known as “viral marketing”.  Figuring a way to get other websites to advertise for you.  You see this modeled is sevral of my websites.  It’s a win-win situation if you can bring traffic to your website while helping others with their advertising to such a measure that they will advertise for you.   If you want toc heck out a few of these websites, visit

http://www.advertiseyourbusinessnow.com/indexa.php   Advertise Your Business Now
http://www.prospectgeyser.com/indexa.php Prospect Geyser
http://www.internettvtraffic.com/indexa.php Internet TV Traffic

Lastly, some other ways to get others to link to you without you linking to them.  A “directory” site, say of governement agencies or resources for a particular industry.  A blog with highly sought after information.  Getting to this point is obviously a lot of work and you would have to make a name for yourself somehow to get to this point.  For new websites, reciprocal links will be the way to go.  The last word is this, forget about your page rank, but rather, get as many other websites to link to your website as you can.  Simple.

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