What is it that makes a great squeeze page? What makes a page never fail to bring you new clients? Remember, you only have about 8 seconds to make an impression, sometimes less. Here are a few things to remember.
Use a headline that matches your product. Your prospect needs to know that they made a good decision when he clicked to visit your page. Use different squeeze pages for every new product and offer.
Define your goals. What are you to achieve? Is it adding to your list or more sales? Take a look at your competition, what are they doing? Define your audience. What are they looking for? What will motivate them?
One thing that I stress over and over is that you do not want your squeeze page in the root of your website. That should be your WordPress blog. Besides, you’ll just confuse them. Your squeeze page should have a clear call to action. You should only be promoting one offer, one thing, and keep it simple and easy to understand.
Squeeze pages are one of the first and most important hurdles to master as a beginner. If you can’t define your message well enough to get repeated signups, you’ll never do well with defining the product and consequently, with your sales.
Optimize everything. Test everything. Use several versions of the page and test it thoroughly until you find what works well. Sometimes it’s the smallest tweaks that make a tremendous difference. Once you make a tweak, if you find it has a negative effect instead of a positive one, put the tweak back the way it was and try something else.
Keep it simple, easy to understand, and targeted to your audience. You don’t need a lot of content. You need a bold headline H1 and /H1 HTML tags. Use all the rules of SEO I’ve taught you over the years. Find a proper keyword phrase you want to rank for first. Use the phrase as the title in between your title and /title tags. It should be your headline in between the H1 and /H1 tags. If you can use it again and bold it, that’s even better. Make sure you have just enough text on the page defining your offer that you don’t break the keyword phrase density rules. Tools like SEO Profiler and Internet Business Promoter help you test things like density against the latest rules.
You only need one call to action, never use two. You don’t add links that take people away from the page either. This page should have only one purpose.
Use comments from happy clients if you can. That adds credibility to your offer. Don’t make them up. You need real ones from real clients. If you are able to drop some names to add credibility, that’s even better. Just make sure you have permission. Use statistical evidence, press snippets, client testimonials, and guarantees.
Never forget to make sure there is a message somewhere on the page that says you will never use their information or sell it for any other purpose and stick to that rule, never abuse your prospects.
Always have clear call to action button that nobody can miss. Tell them what to do clearly and make it easy. Test the page to make sure the double opt-in email works like you want it to and takes them to the page you want. Always say thank you. The call to action is the whole purpose behind this page. The call to action button should correspond to your ad and message. If you offer a free download, for example, the button should say the same thing.
Hopefully, you did some meaningful research prior to building your landing page. Hopefully, you have learned the typical characteristics of your target audience. This is the information you need to write brief bullet points defining exactly what you are offering. Just detail the value of your product or service to your visitors. Think about what their life will be like after they own your product or service.
Stay away from graphics that don’t match. A funny picture may pique interest but may be a conversion killer. I’m not saying graphics aren’t important, just make sure they lead to that call to action. Videos should be short and sweet and to the point. Using your own voice and even you shown speaking lends some credibility to the offer, but make sure you dress properly, speak very clearly, and your lighting isn’t scary.
Test it and test it again. Don’t spend money on advertising if the page doesn’t even work. Testing your squeeze with different versions and small tweaks helps you build the perfect page.
Share your page. Get comments from fellow marketers and friends. Use that input to further define and tweak your offer. it Use social media, Facebook, twitter, linked-in, traffic exchanges, ad rotators, safe-lists. Get your message out. I use my existing accounts from safe lists, ad rotators, and traffic exchanges to test and tweak my offer before I spend money on things like Bing Ads, and Google Ads.
That’s my advice for squeeze pages.
Squeeze Page Rules of Conduct is a great article. It’s a good succinct reminder of the purpose of squeeze pages, how to construct them, and where they should be placed. It will be helpful for newcomers to online marketing, as it shows the connection between squeeze pages and landing pages.
awesome article Doc I hope a lot of people take the time to read this and follow what you are telling them. You are the greatest!!!!!!!!!
I started not to read this article but then decided that if you took the time to write it, it would give me some great pointers. I was not disappointed. While I have heard a lot of these admonitions before, it was good to see them all in one place and remind me why we even have a squeeze page. There is a purpose for using those 8 seconds wisely.