Full disclosure! Yes, I use software to help me figure out how to optimize a website and submit it to the serach engines. I also use it to tell me how well I’m doing and where I actually rank on what pages in the search engines for the keywords I chose. Doing this manually is almost near impossible to do right. I have used several software packages over the years, 1st Place Gold, Web CEO to name a few, but I have been using Internet Business promotor now for several years and It’s by far the best I’ve ever used. It analyzes the website against my competition based upon the kwyrods I’ve chosen, it reports on my status on which emgines and which pages, ir submits my website automated, semi-sutomated, and assists in the manual ones, and it also helps me manage my back links, real ones, good ones. If you aren’t into paying for a service, do it yoursefl, but get yourself a tool like IBP.